by Beverly Aarons
12. August 2009 08:21
Marketing your recruiting business doesn't need to be expensive. Unfortunately using traditional methods of marketing such as print newsletters, direct mailing and other offline/print marketing campaigns can break the budget due to high printing and postage costs. Fortunately, most clients and candidates don't expect "paper" contact, giving recruiters the perfect opportunity to go completely digital in their marketing efforts.
Tip #1 - Respond to candidates and clients via email and ditch the run to the post office. Although, you may want to send a personalized letter in special cases, it shouldn't be your first choice.
Tip #2 - Create a digital brochure/info packet that can be easily emailed to clients or downloaded at your website. Make it simple but visually appealing.
Tip # 3 - Create a fully functional and properly branded website that will allow visitors to apply for a job, place a job order, check on the status of a job order or download information about your company with ease.
Tip #4 - Utilize online job boards and social networking communities to advertise your open positions and to connect with potential clients.
Tip #5 - Work with a computing expert to create a reliable backup system for your digital files. Don't make paper backups because that defeats the purpose of going digital.