by Beverly Aarons
7. August 2009 09:01
Tip #1 - Two are better than one. When it comes to marketing, teaming up with non-competing businesses may stretch your marketing dollars and bring you more prospects. One way to work with other businesses is to offer to publicize their services to your clients in-exchange for them publicizing your services to their clients.
Tip #2 - Don't forget to ask for referrals. One of the quickest and easiest ways to grow your business is through the power of referrals. If your clients are happy with your work, they may also be happy to refer you to someone else. But they may not refer you if you forget to ask. So don't be shy about requesting referrals from your clients. It may even be advisable to include a blurb in the footer of each email "We always appreciate your referrals."
Tip #3 - Diversify your marketing efforts; but don't spread yourself too thin. No single marketing method is effective enough to bring you all of the business you need. That's why it's important to identify the best and most effective marketing tools at your disposal and make sure that you use them all as you spread the word about your business. To find out which marketing methods work best, make it a habit to ask new clients how they heard about your business.